About Destination Trekantområdet

Destination Trekantområdet is the destination management organisation for the municipalities of Billund, Fredericia, Kolding and Vejle. We bring municipalities, tourism businesses and other partners together to develop and promote the area as an attractive destination for both leisure and business tourism.

Destination Trekantområdet was officially established in 2021 as a partnership between the municipalities of Billund, Kolding and Vejle. Fredericia Municipality joined the partnership in October 2022.

Tourism plays an important role in the area

In 2025, Destination Trekantområdet recorded 3,555,529 commercial overnight stays – the second-highest number in the destination’s history. Total tourism revenue in Destination Trekantområdet is provisionally estimated at around DKK 9 billion, while tourism supports an estimated 8,186 jobs across the area.

Tourism is also spread across much of the year. In 2025, 68 per cent of the destination’s overnight stays took place outside the peak months of July and August. This helps support activity, jobs and investment throughout the year.

What we work towards

Our role is to support growth, development and employment within the tourism sector. We do this through collaboration, marketing, knowledge-sharing and the development of experiences and tourism products across municipal boundaries.

We focus particularly on three business areas:

• families with children
• adult couples and cultural tourism
• business and meetings tourism

Four municipalities – one destination

Together, Billund, Fredericia, Kolding and Vejle and the local tourism sector offer internationally recognised attractions, cultural and nature experiences, a strong range of accommodation and a significant business and meetings tourism sector.

We work together to strengthen the area’s visibility and international appeal. Our aim is to attract more Danish and international visitors, develop appealing experiences and tourism products, and increase tourism outside the peak season. At the same time, we strengthen collaboration between tourism businesses across the area and work to improve opportunities for growth and development within the tourism sector.